Where is the Content?
March 9th, 2013

I'm the guy that makes the products that people always say "What will they think of next?". (guess I'm one of 'They"!)

I'm also the guy creating products that are years ahead of their 'still to emerge' markets.

I have been "That Guy" for over 30 years.

Clearly I love being frustrated, must be adverse to making money and relish the satisfaction of being 'rights' years after the fact. Yeah, I'm that guy.

I recently wrote about "Emerging Markets" yet to develop, and again, I find my self in the same situation, but now, I have found the the answer to accelerate these emerging markets.


More to the point, 'Content Standards".

I'm making public space interactive touch screen displays that enable users to have a 'one-on-one' sessions with a content provider. Typically, this 'content provider' would be an advertiser looking for individual engagement.

The advertising market is moving in this direction, hence the 'Minority Report" technology reference. In this futuristic movie, individuals in public spaces are identified and engaged in real time and marketed to individually, "one-on-one".

Invasive? maybe. Effective?, absolutely.

On-line advertising to date has always followed the 'eyeball" model of paying for impressions. An antiquated remnant from broadcast television. Marketers broadcast billions of images hoping that maybe, the smallest of percentages, maybe one sucker, er, 'customer' will bite and buy something, and in return, pay for the entire infrastructure of the billions of broadcast images.


© John Steven Calder 2004–2023